Why AI video still needs a directorGenerative tools can make any shot. Only a director decides which shot matters — and why the audience should care.
Trusted by brands and organisations across the globe9 clients
Lighting, lenses and latent space: cinematography in an AI pipeline
Virtual production vs. location shoots: what actually changes
Watch
Trailers & reelsGlossary
Terms we use01
Virtual productionFilming against real-time rendered environments on an LED volume.
02
Generative pre-visVisualising shots and sequences with AI before production.
03
LED volumeA curved wall of screens displaying the world a scene is set in.
04
LocalisationAdapting script, voice and text for Arabic and English markets.
05
Latent spaceThe model's internal map of images — where look and style are directed.
06
Cut-downA shorter edit of a hero film for a specific platform.