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Behind the film

Ideas, craft notes and behind-the-scenes stories on AI video production, brand films, advertising and the future of visual media in the GCC.

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Behind the film · 2 articles
Featured
Behind the film|Aug 2026 · 12 min
Behind Ain Jalut: staging a 13th-century battle with AI filmmaking toolsHow we researched, staged and generated the 1260 battle that halted the Mongol advance.
Behind the film|Jul 2026
Night of Madinah: rebuilding a city from the historical record

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Glossary

Terms we use
01
Virtual productionFilming against real-time rendered environments on an LED volume.
02
Generative pre-visVisualising shots and sequences with AI before production.
03
LED volumeA curved wall of screens displaying the world a scene is set in.
04
LocalisationAdapting script, voice and text for Arabic and English markets.
05
Latent spaceThe model's internal map of images — where look and style are directed.
06
Cut-downA shorter edit of a hero film for a specific platform.
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