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By sectorCar commercials · Dubai

Car commercial production in Dubai

The 30-second car spot for model launches, offer seasons and dealer campaigns: car commercial production in Dubai with the car as the hero.

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01By sector

Thirty seconds, one car

A car commercial is thirty seconds with one job: make the car the most desirable object on screen and leave the viewer with one reason to visit the showroom. Everything else, the road, the driver, the music, serves that. baeQ handles car commercial production in Dubai from script to broadcast master, with the car built at film grade through our cinematic AI pipeline and the spot directed, edited and finished by filmmakers who have cut commercials for television.

The format has its own rules. A launch spot sells the idea of the car; an offer spot sells a number and a deadline; a dealer campaign sells a place to buy. We write each differently and produce them the same way, so a brand's launch film, its Ramadan offer and its year-end clearance read as one voice. The automotive and mobility service covers the wider sector; our work shows the finish.

Automotive & Mobility →
01Launch spots15, 30 and 60-second commercials that introduce a model and its one big idea.
02Offer campaignsSeasonal and clearance spots with the price, the deadline and the legal line versioned per market.
03Dealer filmsShowroom, test-drive and service spots in the brand's look, for TV, screens and social.
04Trim & colour variantsEvery trim level, colour and wheel option produced from the same master.
02The spot

What a car spot has to do

The first five seconds have to establish the car and the world it lives in. The middle twenty have to give the viewer one feeling, acceleration, calm, arrival, and attach it to the badge. The last five have to land the offer, the dealer or the line, with the legal text readable and the Arabic and English versions cut to the same beat. A spot that tries to say four things says none; our writers hold each one to a single idea, then the director boards it shot by shot.

The hero shots are the ones every car commercial production in Dubai is judged on: the three-quarter front rolling into frame, the pass with the skyline behind, the detail of the headlamp waking up, the interior at night. Each is built and refined in the studio until the paint, the glass and the light are exactly right, then held at that moment for as long as the edit needs. Watch Luxury Sedan — Executive and Fleet Service for two different answers to the same brief.

One idea per spot

Launch, offer or dealer: each spot carries a single message and lands it.

The hero sequence

Rolling shot, pass, detail and interior, built and held at the perfect frame.

Legal and price lines

Readable, timed and versioned per market, in Arabic and English.

Cut to every length

60, 30, 15 and 6-second versions and 9:16 reels from one master.
03Who it is for

Launches, offers and dealer groups

Distributors bringing a new model to the UAE need a regional spot that matches the global campaign but drives on roads a Dubai buyer knows, ready for the launch date with the car still at sea. Dealer groups need offer spots every month that look like the brand and never miss the promotion window. Multi-brand groups need a house style that holds across badges while each brand keeps its own world.

Rental, subscription and chauffeur businesses commission the same format with a different hero: the service rather than the badge. Our automotive page covers launch films, feature stories and fleet work in more depth, and virtual production describes how a live presenter or a real driver is combined with studio-built roads when a brief needs a face on camera.

Regional launches

The global idea on local roads, on the global date.

Monthly offers

Price, deadline and dealer versions produced inside the brand's world.

Multi-brand groups

One house style for the group, one world for each badge.

Service brands

Rental, subscription and chauffeur spots with the service as the hero.
04Why AI

Why produce car commercials with AI

A conventional car commercial production in Dubai needs the hero vehicle and a backup, a camera car, a drone team, a road closure agreed with the authorities and a permit from the Dubai Film and TV Commission, plus the forty minutes of good light at each end of the day. Our pipeline removes those dependencies. The car exists in the studio before it lands, the road is empty because it was built that way, and a change of trim, colour or offer is a revision rather than a reshoot.

The finish is the same as any commercial we make: a human edit, colour grade, sound design, engine note and music, mastered to the technical specifications of UAE and GCC broadcasters, with cinema, digital and 9:16 versions delivered alongside. Where a brief depends on a live driver's performance we plan a hybrid production, or say that a shoot is the better answer. Send us the brief and the vehicle references, and a producer replies within two working days with a treatment, a timeline and a quote.

05Related work

Automotive & Mobility films

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06Questions

Questions about car commercial production in Dubai

Anything else? Send a question or book a consultation. A producer replies within two working days.

Projects are quoted individually based on concept, length, the number of vehicles and variants, deliverables and usage. A single offer spot costs less than a launch campaign with cut-downs and dealer versions. Send a brief and a producer returns a quote within two working days.
Yes. The car is built at film grade from the manufacturer's references, so the regional launch spot is ready on the global date without a vehicle in the country, and updated if the production car differs.
Yes. Once the car is built, each trim, colour, wheel option and market version is produced from the same master, with the price, legal line and voice versioned per market in Arabic and English.
Yes. Spots are mastered to the technical specifications of UAE and GCC broadcasters, and cinema, digital out-of-home and social versions are delivered with the TV master in every length the plan needs.
Most commercials run 2–6 weeks from approved concept to delivery. Launch campaigns with several spots and dealer versions are scoped individually, and the timeline is confirmed with the quote.
Where a brief needs a live driver or a real test-drive moment we plan a hybrid production, combining live footage with studio-built roads, or recommend a conventional shoot. We say which is the better answer in the first conversation.
07Related expertise

More from the studio

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